Josh says: The White Wall Problem

Article by Josh Chapman, Owner of Wash Bar Laundromats.

The day I walked through our first laundromat, I never once looked at the walls. I was looking at the machines. The taupe paint and burnt orange accent wall were somebody else’s decision that came with the keys. Here’s what I’ve learned since then, after walking through hundreds of laundromats across the country: Most of them are a white box with fluorescent tubes, a folding table, and zero intention.

Meanwhile, McDonald’s pairs red and yellow because those two colors trigger appetite and urgency. Starbucks lives in green because green is quiet permission to stay a while. Your bank is blue because blue is the most trusted color in the world. Billion dollar brands fight over shades most people can’t tell apart.

The average laundromat owner grabs whatever’s on sale. Your customer sits in your space for 60 to 90 minutes. They decide how they feel about your business inside those walls, week after week.

We custom mixed our own shade of blue and simplified every store down to two colors. Customers started complimenting the space while the paint was still wet.

Your walls are talking to every person who walks in. The only question is whether you chose the words. New Max Capacity issue is live.

Source: Article by Josh Chapman, owner of Wash Bar Laundromats, a multi-store laundromat owner and the founder of Laundry Advisors. Josh helps laundromat owners build real-world systems for wash-and-fold, marketing, staffing and scale, so they can grow profits and stop guessing.

For more info email josh@laundryadvisors.com, or visit his educational website at: https://www.laundryadvisors.com/.