Continental Girbau West Rebrands to Continental West
Continental Girbau West has officially rebranded to Continental West and moved to a new facility in Cerritos, California. This change represents a strategic shift toward a more streamlined brand identity, reflecting its role as a key distributor of Continental Laundry Solutions across Southern California, Arizona, and New Mexico.
“Changing from CG West to Continental West just made sense,” said Tod Sorensen, vice president of Continental West. “The simplified name is cleaner, easier to remember and better represents who we are — a trusted extension of Continental Laundry Solutions and a local partner our customers can rely on.”
Celebrating 17 years in business, Continental West delivers end-to-end laundry solutions and support to the textile care, vended, on-premise and industrial laundry markets across Southern California, Arizona and New Mexico. With offices in Cerritos, Calif. and Tempe, Ariz., the company provides a comprehensive suite of services designed to help customers succeed — from equipment selection and installation to financing, marketing, training and technical support.
Continental West’s full-circle support includes:
- Ongoing technical service
- Laundry design and planning to maximize space and efficiency
- CustomSelect financing assistance tailored to each business
- Marketing expertise through Continental Creative Services
- Hands-on technical training and workshops
- A fully stocked parts department supporting most makes and models
“While our name has evolved, we’re still the same team our customers know and trust — just with a name that better reflects our growth and future direction,” said Sorensen.
For more informationo visit www.continental-west.com, or call 866-950-2449.
